Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process[...]

Two years ago, Ava Garrison's cherished two-year-old son Noah disappeared. There was no ransom demand; his body was never found. Ava, wracked with grief, has been in and out of mental institutions since that night. Back on the family estate now, though, Ava is having strangely lifelike visions - vis[...]

Presenting management principles, this book focuses on six managerial competencies - self-management, strategic action, planning and administration, global awareness, and teamwork. It uses examples which demonstrate how these competencies are used by real managers to address the challenges of managi[...]